1.) A Well Researched Listing Price
Rule number one in picking a realtor to sell your house: find an agent who is transparent and honest with you. This starts at the very beginning with your potential sale price. Once a potential agent provides a recommended listing price, ask them to walk you through their valuation process. They should be able to show you their research, let you review their Comparable Market Analysis, or even provide examples of similar properties that they’ve recently sold for a similar listing price.
The reason that I tell my clients to be skeptical of a proposed listing price that seems ‘too good to be true’, is that often it is. When you’re selling in a competitive market, there can be a tendency for some agents to suggest a listing price that they know the seller will be happy with, rather than what they realistically think they can get a sale for.
If you’re interviewing potential listing agents, be skeptical of any proposed listing price that is far and above any other estimate. This type of ‘estimation inflation’ is known as ‘buying a listing’ and unfortunately, you as the seller is the only one who will end up paying. Over valuing a listing not only wastes your time and money, it can also scare off potential buyers.