Surprising Ways Buyers Find Homes

Do you ever wonder how most people find the homes they eventually buy? You might imagine them driving by a “For Sale” sign or seeing a home for sale in the newspaper and then calling to inquire.Of course,many buyers find out about listed properties that way. But, according to research by the National Association of Realtors, there are many other sometimes surprising ways buyers find their next dream home.

For example:

  • 88% of buyers find a home with the help of a real estate agent.
  • 90% of buyers search online as part of the home buying process. (Such as viewing a property’s profile on an agent’s website).
  • 69% of buyers search for a home using Google, using a specific local term such as “Vernon homes for sale”.
  • 29-46% of buyers attend an Open House as part of their home hunting activities.

Overall, the research shows that buyers are using many ways of combining online and offline methods to find homes.

What does this mean for you? It means that if you’re preparing your home for sale, you need to ensure your marketing plan takes into account all the ways buyers are finding properties so you can be sure that they will find yours!

Want to find out more? Check out this handy Home Sellers Checklist or call Doug at 250-550-4203.