You’ve probably seen signs around the area for Open Houses. You may have even attended a few. These are open invitations for potential buyers to drop by on a certain day and time, to check out the property and get more information.
When you’re listing your home for sale, you might wonder whether you’ll need to have an Open House. To answer that question, you’ll need to consider the pros and cons. An Open House has many advantages.
- It helps showcase features of your property that may not come across well in advertisements and listing descriptions.
- It attracts potential Buyers who, for any number of reasons, might not otherwise call to view your home.
- It generates a buzz and publicity about your listing.
- It creates a sense of competition among Buyers, increasing the chance of a higher priced offer.
A good realtor works hard for the Seller and pursues every opportunity to achieve a sale at a higher price. When interviewing realtors prior to listing, ask about their Open House strategy and what they will do to make your home stand out from the crowd.
- Will they provide guidance on how to prepare your home for the big day? Something as simple as lighting or the placement of a couch can make all the difference.
- How will they promote your Open House? Print and social media are effective, as is networking within the realtor’s brokerage.
- Will there be snacks and refreshments, music for atmosphere? Buyers need to experience a fun, relaxed time to become emotionally attached to your home.
- What information will be available to take away? Providing a Comprehensive Information Package including floor plans, zoning, upgrades and survey demonstrate value.
With thoughtful planning and execution, Open Houses are a very effective tool that can put thousands of extra dollars in your pocket.